Before the Rose Bowl There was the Tournament of Roses
The parade dates to 1890 and was conceived by the Valley Hunt Club of Pasadena. Members used flowers to decorate wagons, carriages, and their horses to celebrate a good citrus harvest. The
parade quickly outgrew what the club could sponsor, so a Tournament of Roses organization developed to run the parade and all that went with it.
Before the Rose Bowl There was the Tournament of Roses Read More »



Even in the 1920s, the economy had quite an effect on the holidays, starting with changes for the president and his family. In 1928 Herbert Hoover and his wife had done their holiday shopping in Rio de Janeiro and celebrated Christmas Day on a battleship traveling back from their good-will tour of Latin America. It was reported that in 1929 they were to celebrate very differently. Here are some of the aspects of the Hoovers’ 1929 celebration:

At holiday time, a special treat for the family often involved a trip downtown (or to the nearest big city) to see the store windows, talk to Santa, and admire the town Christmas tree. Major cities still have this holiday atmosphere (think of Rockefeller Center and the windows at Lord & Taylor, Bloomingdale’s, and Saks), but in smaller communities across the country the fabric of the shopping experience has been changed by the rise of big box stores.

